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Continue to ChatThe Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig. - David Sax from https://whatsmyquote.com/quote/the-pork-marketing-board-worked-with-advertising-and-marketing-firms-to-position-the-pig-as-a-sort-of-four